ד"ר הילה חלוץ בן גל עקרונות השיווק 83-366

  1. Kotler, P., & Keller, K. (2016). Marketing management / Philip Kotler, Kevin Lane Keller. (Fifteenth edition, Global edition.). Pearson Education.
  1. Jin, K., Zhong, Z. Z., & Zhao, E. Y. (2024). Sustainable digital marketing under big data: an AI random forest model approach. IEEE Transactions on Engineering Management, Vol. 71, pp. 3566-3579, 2024, doi: 10.1109/TEM.2023.3348991.
  1. Saura, J. R. (2021). Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102.
  1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson UK.
  1. Abeza, G., O’Reilly, N., Finch, D., Séguin, B., & Nadeau, J. (2020). The role of social media in the co-creation of value in relationship marketing: A multi-domain study. Journal of Strategic Marketing, 28(6), 472-493.
  1. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating customer focus across the firm. McGraw-Hill Education, Seventh Edition.
  2. Cater, B., & Zabkar, V. (2009). Antecedents and consequences of commitment in marketing research services: The client's perspective. Industrial Marketing Management, 38(7), 785-797.

תאריך עדכון אחרון : 08/10/2024